Tuesday 1 April 2014

P6 - Legal Considerations


Copyright

What is copyright?

Copyright is the legal right given to protect a physical representation of ideas. The owner of the copyright for a work can decide where the work is used and how it is distributed. Copyright generally lasts for the duration of the creator’s life, +70 years. Copyright in broadcasting lasts from 50 years from the end of the year that the broadcast was made. The intellectual property protection office says ‘Copyright in a literary, dramatic, musical or artistic work lasts for the life of the author and 70 years from the end of the year in which he/she died’.

What is copyright free?

Copyright free is when the copyright duration of a work has expired, or the owner has given up the ownership of the copyright, or never claimed ownership of the work. Making a Mark blog defines copyright free as ‘A work no longer has a copyright if the copyright has expired or because the copyright holder has specifically given up or transferred some or all rights to the property in question’.

How do you gain ownership of copyright

Gaining ownership of copyright varies depending on certain circumstances. In the UK, the creator/author is automatically the first owner of the copyright of that work. Copyright is considered a from of property, like physical property, so can be transferred. If you are working for a company, the copyright for any material that you create is automatically given to the company, as this is generally part of the contract.

Exemptions
In some circumstances, you can be exempt from copyright. The four reasons for this are:

Parody - The use of another person’s work is permitted if you are using it to create a parody. A parody is an imitation of another person’s work, in order to mock or poke fun at it.

Fair Dealing/Fair Use Doctrine - In the UK, you may use a copyrighted work if it is considered ‘Fair dealing’. This is determent by the courts, and is based on the economic impact that the use would have on the copyright holder of the work. If the economic impact on the copyright holder is deemed insignificant, then the usage may count as fair dealing. The intellectual property office UK states ‘Where the economic impact is not significant, the use may count as fair dealing’.

Critique/Review - If you are critiquing or reviewing someone’s work, such as a movie or song, then you may showcase some of the work in your review. You cannot use the whole of the work though, such as a whole movie.

Current affairs - If the work displays something that is a current affair (such as a picture of a specific natural disaster) or the work it’s self is a current affair, then you may use it as part of a report (such as a news report) in order to help report on the affair.
Below you can see evidence of me trying to gain permissions to use a copyrighted image


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